Last week, I was invited to the exciting launch event of the
new Cambridge Satchel Company store in Covent Garden .
It began life as a pop-up but proved so popular, it is now
continuing as a regular store. The design is based around founder Julie Deane’s
home, where she grew the business from her kitchen table.
Lots of celebrities attended, with guests including Frankie
Sandford, Louise Redknapp, Marina Diamandis and Sophie
Ellis-Bextor (who DJ-ed).
Watch the
video here:
The new store includes a ‘Bloggers Lounge’, offering a space
where bloggers can write in a quiet, comfortable environment, and even borrow
bags! This is a clever and kind gesture from Julie, who credits bloggers with her
brand’s initial success. There will also be an in-store embossing service
available to allow customers to personalise their satchels on the spot.
There were some beautiful new satchel designs, I photographed
my favourites and have my eye on a lovely lilac one.
The Cambridge Satchel Company was founded
in 2008 by Julie Deane and her mother Freda Thomas at Julie’s kitchen table
just outside Cambridge
15 Shorts
Gardens
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