I went along to the flagship Superdry shop on Regent Street last week, for the exciting launch of their ‘Premium Lounge’.
The event was hotly anticipated and it was packed to the rafters with cool revelers and international press. We munched very tasty canapés and swigged, well, whatever we could get our hands on to be honest. Mostly Bellinis.
The Premium space is now up and running with monogramming, basic tailoring and personal shopping appointments all available. There were some exciting collaboration between Superdry and Timothy Everest, Cheaney and more!
The Regent Street Superdry is well worth a visit; traditional Superdry gear (logo tees, cargo styling) is now punctuated with some very chic items indeed. I spotted a gorgeous beige leather jacket in Stylist this morning and there were quite a few ‘ooh, I really want that’ moments on the night.
Visit Superdry Premium Lounge: LG, 103-113 Regent Street. W1
Book a personal shopping appointment: +44 (0) 207 440 5111