Rhythm Launch - Burberry Brit

Burberry Brit’s latest Men’s fragrance, Rhythm, launched last Wednesday. Held at Shoreditch’s coolest venue, Village Underground, it was as if the coolest kids in the capital had been rounded up to have some drinks and watch White Lies perform. Pixie Geldof was there, with her model/musician boyfriend George Barnett and handsome bearded band boys and their messy haired model girlfriends partied until the wee hours. Burberry had flown lucky competition winners in from all around the world – we were chatting to a lovely young chap from Michigan who had won a Burberry Facebook competition. They were staying at the Sanderson and had been having an understandably fabulous time.  The boyfriends did well out of this one, as we were given a bottle of Rhythm to take away with us. It smells warm (that’ll be the cardamom) and fresh (basil verveina).

burberry.com