MULBERRY COLLABORATES WITH TARGET ON LIMITED EDITION COLLECTION
Target is partnering with world-renowned, luxury accessories brand Mulberry to launch a limited-edition handbag collection, Mulberry for Target. This collection is the ninth handbag launch in a series of limited-time-only accessory designers at Target. The Mulberry for Target collection will be available at most Target stores and at Target.com October 10 through December 24, 2010.
The range comprises 8 handbag styles and aims to evoke the spirit of the brand, rather than a compromise on quality. The key to the collection is authenticity – communicating the essence and character of the Mulberry brand. Fabrics such as denim and velvet allow the brand to be as true to its beliefs as possible whilst maintaining an accessible and democratic price point
Emma Hill, Mulberry’s Creative Director says, "We were thrilled to partner with Target on this special project! We love Target for its iconic, American status, for its sense of humour & for the fact that their corporate mascot & figurehead is a dog called Bullseye! And we especially respect and admire their commitment to philanthropy and to their vast charitable contributions, currently standing at $3M per week!”