Monday, 1 April 2013

Elvine Launch

Swedish casualwear brand, Elvine, was founded by Daniel Mänd in 2001. Inspired by Sweden’s occasionally harsh weather conditions, Daniel concentrated on creating a brand that combined comfort and style with protection from the elements and Elvine developed a brand following across Scandinavia.

Elvine has come to London! The Autumn/Winter menswear collection is now available to buy at

I love that is brand is named after Daniel’s seamstress grandma and that each of his styles is named after his friends. Key pieces from the collection include the oil wax coated Fridolf jacket which features pvc coating and a silk padded lining for total water and wind resistance. I also loved the fisherman anoraks, a collaboration with rainwear specialist Grundéns, which come in a range of shades. Even though it is a menswear brand, I had my eye on several pieces, including a grey T-shirt and a navy knitted jumper. The good news is that the women’s collection will follow shortly. 

No comments: