Monday, 4 May 2009

Nico D: A Wonderfully Versatile Designer For Me

Every woman knows the value of a great LBD. The merest slip of a simple black dress can take you from boardroom to cocktail party in literally seconds with the right accessories. This is great for us but it wasn’t good enough for Nico DiDonna who has managed to make the hallowed classic even more versatile. A version that can be worn a multitude of ways.

When the dress is laid out flat it looks really very strange, (sort of like something a bat might wear for a cocktail party) but on the body it becomes something completely different. The neckline is a low cowl on one side, straight on the other so you can choose whether you would rather flash a bit of d̩collet̩ or show some sexy spine. The shape is such that it can be wrapped up or worn loose Рthe idea of having about eight outfits out of the same dress made me slightly over-excited. Never again would I have to sweat it out in the morning desperately trying to find things that matched. Gone would be the days of still trying to dress myself on the way to the bus (or, on one occasion, actually on the bus!). This dress would literally change my life. The designer was keen to show me how it worked and took me through some different looks with the dramatic longer version on a model.

Nico Di Donna’s shop is located near Berwick Street in Soho and the designer himself works in the same room: great if you are looking for something special and tailor made. The shop has been around for a while but it is a little off the beaten track so people have a tendancy to miss it. Since the designer showed last fashion week, I was keen to have a closer look at his garments up close. On the catwalk the jumpsuits and dresses seemed dramatic but, on viewing them closely, it was the quality and detail of the pieces that really shone through.

16a D’Arblay Street, London W1F 8EA

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