Wednesday, 15 September 2010

New Trews: J Brand

All of the J Brand collaborationsJ Brand for Erdem

I love all of these trousers – I’m not usually a ‘trouser girl’ but these babies make me want to slim down (a tad) and abandon my usual loose dresses! Premium denim company J Brand has launched ‘5 x 5’, a unique collaboration with five up-and-coming British designers. Each designer worked with the J Brand design team to create a unique J Brand style. The collaboration was showcased at five top London shops during Vogue’s Fashion’s Night Out (which I wrote about a couple of posts ago).

Jeff Rudes, CEO and Founder of J Brand, says:
“Working with all five designers on 5 x 5 was a very rewarding experience for us. Each designer had a unique interpretation of J Brand that continues to expand the breadth of our brand. Our mission is to be a fashion leader that is making a difference; the project will help support future young designers through the Centre for Fashion Enterprise, the London organization that provides business guidance and mentoring for emerging fashion design talent.”
Where you can buy them:

- J Brand /Christopher Kane for 5 x 5 will be available at Harvey Nichols
- J Brand /Erdem for 5 x 5 will be available at Harrods
- J Brand /Meadham Kirchhoff for 5 x 5 will be available at Browns
- J Brand /Peter Pilotto for 5 x 5 will be available at Selfridges
- J Brand /Richard Nicoll for 5 x 5 will be available at Liberty

All images are by Sarah Griggs

J Brand for Christopher Kane

J Brand for Richard Nicoll

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