Saturday, 28 July 2012

Steele my Attention

Let me tell you about Helen Steele. Her A/W12 ‘Hot Robot’ collection is, simply put, fabulous. Her unique abstract prints grab your attention immediately, especially when they cover arresting, modern silhouettes. I love the hot pink/black/white colour palette too. If you’re looking to stand out at an event, this is the way to do it.

To create her prints, Helen films the paint being thrown through a wind tunnel then digitally alters the moving images to produce the prints. These are then digitally printed.

With a celeb following which includes Rita Ora and Jessie J, this is one designer I will definitely be keeping an eye on.

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