The Clothes Show was first
aired in 1986. This means that I have technically been watching Caryn Franklin since
the tender age of one. I was very excited to spot her on the Style Studio
stage, talking about her ‘All Walks Beyond the Catwalk’ initiative. All Walks
Beyond the Catwalk was launched to empower ordinary women and promote positive
and realistic body image. In her seminar, Caryn spoke about the recent
collaboration with M&S and also about how photographer Rankin and a host of
designers (Antonio Berardi, Stella McCartney and Vivian Westwood, to name a
few) have been championing the cause. I definitely agree that “The promotion of
one body type is unhealthy and unkind” and that “There’s more to beauty than
just the one ideal”.
It was interesting to
learn that it only takes seventeen separate complaints to the ASA (Advertising Standards Authority) for companies
to be investigated. If seventeen people complained, for example, that a model
used in an advertising campaign looked unhealthy, then the ASA could investigate
and ask the company in question to show their ‘digital trail’. This really made
me think – one letter or email has more power to change things than you’d
imagine.
If, like me, you tire of
seeing the same gaunt Caucasian faces decorating the pages of fashion magazines
and billboards, then make sure you visit this website to find out more: www.allwalks.org
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